Privacy Policy


This Privacy Policy explains how personal data is collected and used by Denkoit Softech Private Limited (company number:  U93030TG2017PTC119844) and any other entities within our group or under common ownership from time to time (together referred to as “Denkoit”, “Denkoit Softech” “we”“us”“our” throughout this Privacy Policy).  

We take the protection of your personal data seriously at Denkoit. We respect your privacy and ensure that your personal data is secure. We will uphold the trust that our customers and all others place in us when they share their personal information with us.

The purpose of this Privacy Policy is to inform you of how we collect, use, handle, and disclose your personal data, and about your rights and how the law protects you. If you need more information about our data protection practices, please feel free to contact us at

This Privacy Policy contains the following sections: 

  1. Important information 
  2. Data protection principles
  3. How we collect information about you
  4. What information we collect and how we use it
  5. Disclosures of your personal data
  6. International transfers
  7. Data security
  8. Data retention 
  9. Your legal rights 
  10. Glossary

Please use the Glossary to understand the meaning of some of the terms used in this Privacy Policy, including “personal data” and “personal information”. 

Important information 

Purpose of this Privacy Policy

In this Privacy Statement we aim to explain how Denkoit collects and uses your personal information, including any information you provide us with when you contact us by email, telephone, post, or social media or any data you provide to us through this website and any of the associated websites of our publications/brands when you subscribe to our magazines, newsletters, register on our sites, participate in a survey or otherwise get in touch with us.

This website is not intended for children, unless explicitly stated, and no information related to children is knowingly collected.

Please make sure you read this Privacy Policy as well as any other privacy notices or fair processing notices we may provide to you on specific occasions when we collect or process personal data about you, so that you will know exactly what we are doing with your data and how it is used.


Denkoit is the “regulator” for the purposes of data protection law and is therefore responsible for your personal data.

To raise any query concerning this Privacy Policy and Denkoit’s data protection compliance in general, including any requests to exercise your legal rights (see section 9 below), please contact us using the following details: 

Contact details

E-mail address:

Mention in Subject: ‘data compliance query’

Changes to the Privacy Policy and your duty to inform us of changes

Please check back regularly to find out the latest version of this Privacy Policy. Hard copies of this Privacy Policy are available upon request. This Privacy Policy was last updated on 15 March 2022. We keep this Privacy Policy under frequent review and may amend it from time to time.

If your personaldata changes during the period of our relationship, please let us know immediately. It is important that we have accurate and current information about you.


Third-party links

Links on this website may point to third-party websites, plug-ins, and applications. By clicking on those links or enabling these connections, you consent to third parties collecting and sharing your personal data. These third-party websites are not under our control, except where they link to our own brands, and their privacy policies are not our responsibility. We encourage you to read every website’s privacy statement as soon as you leave our site.

Data protection principles

When handling personal data, Denkoit adheres to the principles that are outlined in data protection legislation. In accordance with these principles, personal data must be:

  • Processed in a lawful, equitable, and transparent manner.
  • Collected only for purposes that are explicitly stated and deemed legitimate.
  • Appropriate, relevant, and limited to what is necessary to fulfill the purpose for which it is processed.
  • Up to date whenever necessary and accurate.
  • Not stored on a form that includes identifying information for longer than is necessary for the purposes for which the data is processed
  • be handled in a way that ensures the security of the data including having appropriate technical and organizational measures in place to protect it from unauthorized or unlawful processing as well as accidental loss, destruction or damage
  • Unless appropriate safety measures are in place, not transferred to another country.
  • Provisioned to data subjects and allow data subjects to exercise certain rights thereunder.

Additionally, it is our responsibility and accountability we adhere to the above-mentioned data privacy principles.

How we collect information about you

We may collect, use, store and transfer different kinds of personal data about you.  We collect and process personal data about you when you:

  • register on this website or the associated websites of our publications/brands;
  • subscribe to any of our magazines/publications/newsletters;
  • request any of our other products and/or services;
  • respond to a customer survey;
  • request information from us about our services and operations;
  • contact us via email, telephone, post or through social media; and/or
  • submit an enquiry to us. 

Personal data is usually collected from you through direct interaction with us (either in person, by phone, by email, by post, via social media or through this website).  For example, you will provide your personal information when you subscribe to any of our publications/brands. 

We may collect personal data from our partners or third parties, including through your social media channels (such as LinkedIn, Twitter, or other online profiles), or from other individuals, businesses, or organizations that we engage with and collect personal data about you, who have provided your personal information to us, either with your consent or on some other lawful basis.

We may also collect personal data when you use this website, through automated technologies, analytics providers or search engine providers.  We use cookies to assist the site running as effectively as possible.  For further details, please see our Cookies Policy here.

We may also obtain further information about any of the businesses that are the subject of our reports and digital media that is freely available online and/or on a public domain, as a result of investigation into these businesses.

If you fail to provide personal data

We may not be able to provide our services, If you fail to provide that data when requested, Where we need to collect personal data by law, or under the terms of our contract with you,  In such a case, we may have to terminate our contract with you by notifying you via the addresses (electronic or otherwise) that you’ve provided to us. 

What information we collect and how we use it

The personal data that we collect will include:

  • Contact details including your name, address, telephone number, e-mail address, account log-in details and social media details;
  • Payment information, including credit/debit card details and bank account details;
  • Contact history, such as any communications with us by telephone, e-mail, post, through our website or via social media;
  • Transaction history, including information about any previous newsletters or publications to which you have subscribed;
  • Photographs, if you upload a photograph or image of you as part of our sign-up process;
  • Marketing preferences; and
  • Technical data such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, session replay data and other technology on the devices you use to access the website.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose.  Aggregated Data may be derived from your personal data but is not considered personal data under data protection law, as this data does not directly or indirectly reveal your identity. For example, we may aggregate data about your use of the website to calculate the percentage of users accessing a specific feature or brand on our website. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

We will not collect or process Sensitive Personal Data (as defined in the Glossary) about you at any time.  

We will generally use your personal data to:

  • Provide you with the information and services that you request from us;
  • Provide you with access to our relevant newsletters and publications; 
  • Personalize your experience on our website and associated websites of our publications/brands;
  • Contact you by post, e-mail, telephone and via social media regarding the services and information that you have requested from us;
  • Process any financial transactions (including collection of payments, management of any additional charges and fees and administration of any refunds);
  • Create and administer your account on our website and associated websites of our publications/brands;
  • Generally administer our relationship with you;
  • Respond to any enquiries that you submit to us;
  • Send you information by post or email about new services, products, assets, offers, updates and news or those of our third-party clients or partners (see the “Marketing” section below for further details), including opportunities to be involved in any of our publications;
  • Comply with our legal and regulatory obligations;
  • Keep a record of your relationship with us;
  • Prevent and detect fraud;
  • Provide customer service and support (including investigating complaints);
  • Train our staff and carry out quality control;
  • Review and improve our services and publications;
  • Use data analytics to improve our website, marketing, customer relationships, user experience and our organization in general; and
  • Administer and protect the website and our organization (including troubleshooting, data analysis, testing and system maintenance and network security).

Lawful basis for using your information

In some cases, we will only use your personal information where we have your consent or because we need to use it in order to fulfil a contract with you (for example, because you have ordered services from us and we need to provide them). 

However, there are other lawful reasons that allow us to process your personal information, including where we have a “legitimate interest”. This means that the reason that we are processing information is because there is a legitimate interest for Denkoit to process your information.

Whenever we process your personal data on the basis of a “legitimate interest”, we make sure that we consider your rights and interests and will not process your personal information if we feel that there is a disproportionate privacy impact on you.


We may use your contact details to send you marketing communications if you are a consumer and you have expressly given consent to receive those marketing communications.  

If you are not a consumer and you have requested information from us or if you have signed up to one of our newsletters or publications, or we have obtained your information from a third-party source, we may also use your contact details to send you marketing communications unless you have opted-out of receiving that marketing.

You can ask us or third parties to stop sending you marketing messages by contacting us at any time through email requesting to unsubscribe or by clicking the “unsubscribe” button in the relevant e-mail as and where applicable.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a booking or other contract for services that you have with us.

Change of purpose 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. 

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in paragraph 4 above.

  • Any of our third-party clients or partners for the purposes of lead generation, where you have given us consent to disclose your personal information or where we have a legitimate reason to do so.
  • Any suppliers, sub-contractors and/or agents we work with to provide you with the services that you have subscribed to or otherwise purchased from us.
  • Any designers who are involved in the creation or design of any of our publications.
  • Service and infrastructure providers who provide IT, security, software, marketing, advertising and system administration services.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, experts, accountants, insurers and other third parties who provide legal, banking, consultancy, accounting, insurance and other related services.
  • HM Revenue & Customs, law enforcement agencies, regulators and other authorities acting as processors or joint controllers based in the country of our origin who require reporting of processing activities in certain circumstances.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses, carry out a restructure or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy. 
  • Any other entities in the Denkoit group that may subsist from time to time. 

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.  We provide third-party advertising companies with Aggregated Data so that you may receive tailored advertisements based on your visits to our website and the websites of our brands. However, we do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We do not and will not sell your personal data to any third party.

International transfers

Some of our external third-party service providers or partners may be based outside our Country of Origin, in which case, their processing of your personal data may involve a transfer outside the region.

Whenever we transfer your personal data out of our Country of Origin, we ensure a similar degree of protection is afforded to it by ensuring that at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
  • Where we use service providers based in the EU, we may use specific contracts approved by the European Commission which give personal data the required protection as under EU data protection law.
  • Where we use service providers based in the US, we may transfer personal data to them if they are part of the Privacy Shield which requires the service provider to apply a similar standard of protection to personal data shared between our Country of Origin and the US.

Alternatively, we may transfer your personal data outside our Country of Origin where data protection law allows or requires us to do so.

Please contact us if you would like further information on the specific mechanism used by us when transferring your personal data outside Our Country of Origin.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.  

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data are available on request by contacting us using the details above.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please go to the below headings to find out more about these rights: 

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us. 

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.  Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests.  In this case, we will notify you and keep you updated. 


“Personal data”, or “personal information”, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

“Sensitive Personal Data” means information revealing racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data, and personal data relating to criminal offences and convictions.

“Country of Origin” means the where the company “denkoit Softech private limited” headquartered and has a registration under the laws applicable by the country [India as of 15th of March 2022] and is subject to change any time at a later date.


“Legitimate interest” means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the privacy impact on you (unless we have your consent or are otherwise required or permitted to by law).  You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us. 

“Performance of contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

“Comply with a legal or regulatory obligation” means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.


You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. 

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. 

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. 

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.


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